Vertiqa · Field Notes

Operating notes on reliability,
follow-through, and the work between.

Practical writing from the Vertiqa team for owner-led, relationship-driven service businesses. New essays every Tuesday.

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2 essays·updated june 2, 2026
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The First 10 Minutes of an Inquiry Call: Script + ChecklistCover story · Sales
15 min read

Vertiqa Team · June 2, 2026

The First 10 Minutes of an Inquiry Call: Script + Checklist

The most leveraged ten minutes in your business. A minute-by-minute playbook with real scripts, a 7-point capture checklist, and the post-call ritual.

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All 02AI AgentsData Entryfollow-throughHVACSalesvoicemail
Why SDR teams are getting cut in 2026 — and what replaces them (not what you think)Sales

Why SDR teams are getting cut in 2026 — and what replaces them (not what you think)

The takes that say "AI SDRs replace SDRs" are missing what is actually happening. SDRs are not being replaced by another version of themselves. Their reason to exist is being absorbed — by better inbound capture, by signal-based routing, by automatic context assembly, and by the willingness of leaner sales organizations to put senior reps closer to the prospect.

Vertiqa Team11 min · May 25, 2026