About · v 2026.1

Built by an operator,
with a circle of operators.

Vertiqa is an agentic operations system for relationship-driven service businesses. It wasn't started to build another SaaS tool — it was started to solve a problem its founder had lived with for years. Important follow-ups slipping. Context trapped in people's heads. Handoffs breaking the moment teams grow.

A team collaborating around a table with laptops and a tablet, in front of a wall carrying the Vertiqa mark

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§ 01
Founder

One founder.
A circle of operators.

Vertiqa was founded by Vijay Rajasekaran, supported by a small group of advisors—operators, architects, and technologists who have collectively run services businesses, insurance practices, real-estate operations, and relationship-driven companies across the globe.

Vijay Rajasekaran — Founder & CEO
Founder & CEO
Vijay Rajasekaran

Vijay has spent his career building software inside operations-heavy, relationship-driven businesses — across services, insurance, and enterprise systems. Vertiqa is the system he wished existed when he was on the operating side: one that quietly captures what is happening, surfaces what matters next, and makes sure nothing important gets dropped.

Based
Atlanta, GA
Role
Founder & CEO
Online

— Advisors, in the disciplines that matter

Services operatorsInsurance leadersReal-estate opsDistributed systemsSecurity & identityVoice & commsApplied AI
01 / Premise
Memory is operational.

Most software captures data. Almost none captures reality — the half-promises, the next steps, the things owed.

02 / Method
Quiet, not loud.

Agents that listen, surface, and remind. They don't replace your team — they back them up.

03 / Tone
Calm by default.

No dashboards-for-dashboards-sake. No badges. Just the next right thing, surfaced when it matters.

04 / Promise
Nothing dropped.

The north star isn't features. It's the feeling that nothing important is ever falling through.

§ 02
Who it's for

Owner-led teams where
reputation is the asset.

Vertiqa is built for owner-led and relationship-driven businesses — where trust matters, follow-ups matter, and reputation compounds slowly but can be lost quickly.

01HVAC & ServicesRepeat-customer trades where the next visit depends on the last one going well.
02Insurance & AdvisoryPractices where a single dropped check-in can quietly end a 20-year relationship.
03Senior Living & CareDecisions made by families, over months, across many touchpoints.
04Travel AdvisorsWhere the value isn't the booking — it's remembering who you are.
05Agencies & Pro ServicesLong sales cycles, complex stakeholders, and a thousand little promises.
06Relationship-led B2BWhen the deal closes because someone remembered the right detail at the right time.
§ 03
North star
North Star · always
Nothing important
gets dropped.
COMMITTED · 2026
REVISIONS · 0
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