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Attribution

Attribution

See which campaigns and lead sources led to won deals — last-touch revenue as the booked figure, influenced revenue kept separate — over the last 30, 90 or 365 days.

Reviewed AdminVertiqa 1.54+

Attribution answers "which marketing booked the job?". It lists each campaign, by lead source, with the won-deal revenue it gets credit for. Open Marketing → Attribution (route /marketing-attribution); the page is titled Pipeline by source/campaign.

The Pipeline by source/campaign page with the description Last-touch attributed revenue is the booked headline; influenced is shown separately and never counted as booked credit, window buttons for 30d, 90d (selected) and 365d, and the message No attributed revenue yet. Campaigns will appear here as touches convert into won deals over the last 90 days.
Until a campaign's touches turn into won deals, the page says so instead of showing zeros.

Choose a window

Select 30d, 90d (the default) or 365d to count won deals from the last 30, 90 or 365 days.

Read the table

ColumnWhat it shows
CampaignThe campaign. There's one row for each campaign and source
SourceWhere its leads came from, such as outbound, inbound or referral
Attributed revenueRevenue from won deals where this campaign was the last touch. This is the booked figure
InfluencedRevenue from won deals the campaign touched earlier, without being the last touch
Touches (high / low)How many high-confidence and low-confidence touches it had

Influenced revenue is never added to attributed revenue: one deal is booked to one campaign. A campaign whose only touches were opens or deliveries shows influenced (low confidence) instead of an amount, because those touches don't show the deal came from it.

Each campaign's own page shows the same last-touch figure under Performance. See Create a campaign.